Friday, February 23, 2007

Communists and Socialists Succumbing to their "Opium"

Let Religion be defined by the 'Communists' or the already marginalised 'Socialists', as "Opium Of The Masses", this article by Sanjay Anandaram who 'brings close to two decades of his experience as an entrepreneur, corporate executive, venture investor, advisor and mentor', to intrinsically express, how they atleast, rather atlast, are succumbing to the 'Absolutes Of It', through this article, wherein he agrees, "We can derive plenty of marketing lessons from the gurus of spirituality" !

"India has been known for its spirituality, swamis and sadhus for as long as anyone can care to remember. Spirituality has been one of India’s most successful exports — Bollywood’s `soft power’ notwithstanding.", he starts with this.

He adds, "It would be most unusual to refer to the purveyors of spirituality as entrepreneurs but then that is what they, in a sense, are. They are on their own, they undertake their work with a great deal of passion and energy, and actually head organisations that generate serious revenues. 'Given the vast spirituality market’, it is not surprising to find a bewilderingly large array of spirited entrepreneurs of spirituality."

"Yet there are only a few that have acquired a pan-Indian or global following. The success of these few, therefore, offers many interesting marketing lessons to entrepreneurs from the temporal world.", though seems in 'pain and humility', he however acknowledges 'The Truth Absolute' !

Read the article, "Religion: opium of masses", in it's entirety.

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